The pages are intended to act as inspiration for shoppers and over time become an easy to find, quick source of info of businesses in the area. If your business has a Facebook or Instagram page, simply add the hashtag #LoveSpilsby to your posts and the team will pick them up and add them the campaign accounts. By sharing and amplifying your content we can promote your business and also create a stronger campaign.
In addition to social media a series of press adverts have been placed in the Spilsby Standard, and other weekly and monthly publications all with the intention of reassuring shoppers to rediscover town centre shopping and raise awareness of the Stay Safe, Shop Local, Be Kind campaign. These adverts will often run together with editorial case studies of local business, written to update shoppers about the extra measures and processes businesses have put in place to ensure they are Covid safe and compliant.
And to make sure we are reaching people countywide - all of this activity is also complemented by a radio advert which is currently airing across Lincolnshire on Lincs FM and also a Safe and Local Shopping guide in the form of a
leaflet which will be distributed across the county starting this week again inspiring and reassuring customers to rediscover our town centres and featuring a series of local business case studies, and directing them the social media pages to find out more.
Looking to the next stage of the project - work now continues to increase individual business content across all the channels mentioned above, and also collaborate with upcoming campaigns such as Small Business Saturday and Christmas to keep the momentum up. To date we have reached an audience of over 420,000! If you would like to feature in the campaign, or have news to share please message us via the LoveSpilsby social media channels or contact
samantha.phillips@e-lindsey.gov.uk who will connect you with the campaign manager.