VisitBritain are still looking for attractions to take part in the National Lottery Days Out campaign!

If you are a UK based attraction suited to domestic families and younger audiences, don't miss out on this great opportunity to be a part of the £10 million National Lottery Days Out campaign.

This campaign will provide £25 vouchers to those that participate in the National Lottery Lotto to redeem against a day out in the UK. 

What are the benefits of participating?

• Potential to boost sales and extend the season for your attraction
• The £25 voucher value will be funded by the National Lottery and all the administration around this undertaken by the VisitBritainShop
• A promotional toolkit with campaign assets and messaging to support your marketing will be available.
• Opportunity to drive additional bookings by remaining on the VisitBritain Shop and TXGB distribution platform post the campaign 
• By connecting to TXGB, you will also have the opportunity to feature on a large number of partner channels, enabling you to easily reach more consumers and drive sales. 

Requirements

In order to take part in this campaign, you must be willing to upload your product onto VisitBritainShop via the TXGB distribution platform. By using this distribution platform to advertise your attraction, there is a booking fee of 2.5% and a commission rate of 15% of any sales generated.

Other requirements for taking part include needing to:

• Be a UK-based attraction with paid admission fees
• Be bookable online (Or willing to be)
• Have availability during the campaign period from October into early 2022
• Agree to the TXGB and VisitBritainShop terms and conditions
• Be signed-up to the COVID-19 industry standard 'We're Good to Go'

How to get involved

You will need to express interest by emailing daysoutcampaign@visitbritain.org.

Once your application has been processed, their team will contact you so that you can load your product onto the VisitBritainShop via the distribution platform TXGB.

If you would like to find out more about this campaign, click the link below.

The tourism sector has a big impact on the local economy, bringing in £149.91 million to the Harborough District in 2019, but it has been hit hard by the pandemic. The aim is to increase the value of tourism back to, and above the pre-pandemic levels. Get involved in the initiatives in this newsletter and other upcoming opportunities!

Find out more via our new data video and webpage in the link below.

The Economic Development team can support your businesses. Get in touch: business@harborough.gov.uk

The Leicestershire Live Business Awards took place on September 16th - a great night that showcased many excellent businesses.

Congratulations to all the winners and special mention to the winner of "Family Business of the Year", Armourgeddon - Harborough District's very own Tank Paintball business.

By winning this award, Armourgeddon have shown themselves to be a well-established family business. They have demonstrated sustained success over a broad range of measures, whilst ensuring all family values are followed and showing how both current and future family generations will be involved in the growth of the business.

Congratulations!

If you would like to find out more about Armourgeddon and the activities that they offer, click the link below.

Harborough District Council is keen to drive more footfall to visitor attractions and other businesses within Harborough District. 

To achieve this, the Council is aiming to 'roll-out' a network of Visit Harborough branded Visitor Information Points across Harborough District. We are therefore offering businesses the opportunity to be some of first locations to receive these Visitor Information Points free of charge. They consist of high-quality wooden leaflet racks, in two sizes, together with a selection of  leaflets sourced from a wide range of businesses, including visitor attractions, hospitality venues and activity providers across the Harborough District.

If you would be interested in one of the Visitor Information Point being located in your business or attraction, or if your tourist attraction would like to provide leaflets to be distributed via new Visitor Information Points, then please email Harborough District Council using the address below.

Email: business@harborough.gov.uk

In the wake of Covid-19, the Leicester and Leicestershire Enterprise Partnership (LLEP) has conducted research across the tourism and hospitality sector in Leicestershire in order to better understand the impacts of Covid-19 and Brexit and how this could affect the short, medium or long term future of the sector.

This sector profile covers a range of topics including economic and growth indicators and future skills challenges.

The below graphic shows a number of key stats from the tourism and hospitality sector profile.

If you would like to read the profile in full, please click the link below.