If you are a UK based attraction suited to domestic families and younger audiences, don't miss out on this great opportunity to be a part of the £10 million National Lottery Days Out campaign.
This campaign will provide £25 vouchers to those that participate in the National Lottery Lotto to redeem against a day out in the UK.
What are the benefits of participating?- Potential to boost sales and extend the season for your attraction
- The £25 voucher value will be funded by the National Lottery and all the administration around this undertaken by the VisitBritainShop
- A promotional toolkit with campaign assets and messaging to support your marketing will be available.
- Opportunity to drive additional bookings by remaining on the VisitBritain Shop and TXGB distribution platform post the campaign
- By connecting to TXGB, you will also have the opportunity to feature on a large number of partner channels, enabling you to easily reach more consumers and drive sales.
RequirementsIn order to take part in this campaign, you must be willing to upload your product onto VisitBritainShop via the TXGB distribution platform. By using this distribution platform to advertise your attraction, there is a booking fee of 2.5% and a commission rate of 15% of any sales generated.
Other requirements for taking part include needing to:
- Be a UK-based attraction with paid admission fees
- Be bookable online (Or willing to be)
- Have availability during the campaign period from October into early 2022
- Agree to the TXGB and VisitBritainShop terms and conditions
- Be signed-up to the COVID-19 industry standard 'We're Good to Go'
How to get involvedYou will need to express interest by emailing
daysoutcampaign@visitbritain.org.
Once your application has been processed, their team will contact you so that you can load your product onto the VisitBritainShop via the distribution platform TXGB.
If you would like to find out more about this campaign, click the link below.
